The breeder behind Serious Seeds, Simon, is responsible for the material sold by the seed bank. He studied biology at one of the universities in Amsterdam and was always a non smoker. (Tobacco, and therefore also marihuana because in Holland it is common practice to mix the latter with 'tobacco', and roll a joint.) He only discovered the merits of smoking pure marihuana after his study while travelling through Africa in 1986. Today he remains one of the few dutch who smoke this wonderplant in its pure form as one should.

From that moment on he started collecting seeds. Back in Holland he immediatly started growing those seeds out for personal pleasure. Crossing what he thought were the best plants seemed a natural follow up. Contacts with other growers gave him access to different plants from which he also selected the best ones. The genetic background of this material was not always clear.

Simon taught biology at a highschool when Alan Dronkers asked him to come and work at Sensi Seeds. It was quite a career change to do that but he never felt sorry about it. After some time working for Sensi he left and started a seed company with some American pot refugees. That year (1994) the AK-47, as well as the 'Chronic', .won prices at the American Cannabis Cup festival in Amsterdam. That first seed company with the Americans, however, soon fell apart and in 1995 Serious Seeds was founded.

It has always been a Serious policy to have the products grown from the different seeds available to try out in some of the best coffeeshops in Amsterdam. The 'Greenhouse' is one of those coffeeshops which carries Serious' products to smoke from the start in 1995 to this date. Greenhouse coffeeshop won a Cannabis Cup in 1995 with the Kali mist grown by Serious Seeds. In 1996 another famous Amsterdam coffeeshop the 'Dampkring' won the Overall Cup at that year's Cannabis Cup with the newest Serious strain, White Russian. Another serious shop from the early days is the 'Blue Bird' and recently also the 'Dread Rock'. They really sell what is listed instead of anything under an often asked for name.

Serious has always been a small company, and prefers to stay like that. We love to smoke ourselves and basically try to develop new and interesting plants to grow and smoke for our own pleasure as well as for our clients.

This means we don't work to produce some- thing new every year for commercial reasons or to compete in the next contest. We want to put a new name out when we think we have something worth while for pot growers and smokers to try out.